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Tory Burch LLC (formerly TRB by Tory Burch), known as Tory Burch, is an American fashion label owned, operated and founded by American designer Tory Burch Tory Burch began her fashion label – "TRB by Tory Burch", later known as "Tory Burch" – in February 2004, launching it with a retail store in Manhattan's Nolita district. Most of the inventory sold out on the first day. When Oprah Winfrey endorsed her line on The Oprah Winfrey Show in April 2005, calling Burch "the next big thing in fashion", Burch's website received eight million hits the following day. -- from wiki